Clipsal - Living Electrical Clipsal is world famous as Australia’s number one brand of electrical accessories. A market leader in electrical accessories, data communications, industrial and home automation markets, the Clipsal name continues to grow from strength to strength. Clipsal Australia’s vast product range is largely manufactured in Adelaide at Clipsal's new home at Gepps Cross, from Clipsal’s traditional home at Bowden signals a consolidation of the company’s South Australian operation. Regional satellite factories also operate in Strathalbyn and Wingfield, South Australia and Ringwood, Victoria. Clipsal has met with great success and is now the number one brand throughout Asia. In late 2003, the Clipsal brand joined Schneider Electric to become Clipsal by Schneider Electric. With the backing of the world’s biggest electrical company, Clipsal is now poised to be a major player in global markets and aims to be the number one electrical product brand name in the world.
For more than 85 years, this proud company has been manufacturing products in Australia to the world’s best practice. Quality and safety go hand in hand. Don’t settle for cheap imports; insist on Clipsal products and know that you’re getting quality.
In 1976 Geoff’s son, Robert Gerard AO took over the reins of the business with a plan to make Clipsal one of the biggest electrical accessory brand names in the world. His perseverance in Asia led to a strong trade partnership with the Lo-Family of Gold Peak Industries in Hong Kong to become the number one brand throughout Asia. In Australia, Robert’s inspirational leadership played a vital role in increasing the visibility of the Clipsal brand by producing a bigger range of products than its competitors backed by increased levels of service to the electrical contractor.
MARKETING INITIATIVES TO STRENGTHEN THE BRAND
Over the years Clipsal Australia has grown and evolved with great success. Their marketing initiatives and consumer campaigns, ensure commitment to valued customers.
To ensure adequate support for Clipsal's vast product range, four distinct business units have been created. Clipsal comprise of four individual business units giving Clipsal the ability to specialise in all areas of producing and supplying electrical products to Commercial, Industrial and Domestic markets.
- Electrical & Wiring Accessories
- Industrial Switch & Sockets
- Lighting Control Systems